There’s more about search engines than just writing, even though writing is key to SEO. This means SEO is an essential aspect that assists your blog posts in appearing in search results. Therefore, if you usually write great content but still need more traffic to your entire blog. Then, there’s no doubt that this detailed post is meant for you.
You aren’t getting sufficient organic traffic because your blog posts have a low ranking on search engines. This means optimizing your blog post for search engines; you must consider SEO, which is a very crucial step when it comes to creating search-optimized content. On the other hand, creating search-optimized content is a skill that you must master to enhance your writing career to another level.
Remember, anyone can create a blog post. However, it takes more skills and effort to create search-optimized content. In this blog post, you shall get informed about seven steps to creating search-optimized content. Keep reading.
Create Your Article Outline
When it comes to SEO writing, creating an article online is essential. Furthermore, an outline makes your writing process easier and ensures a maximum level of quality control. Remember, filling in important SEO details falls among the outline process. Among these details are common queries individuals inquire about when looking for a specific keyword.
The article outlines you create must also feature the main heading, subheading, and the angle you want to use to approach your blog post. Ensure that your outline makes your entire article better or different from others already uploaded. Once you create your article outline, creating search-optimized content will be easy.
Write Long-Form Content
A long-form content refers to an article with many words, unlike a short-form blog post with a few paragraphs. If you’re a content writer, you probably understand that long-form contents usually feature 1000 words and above. They might even reach 4000 words. Apart from the length of your content, you must also ensure that you create quality content and not just empty words. In addition, you can only tell the true value of long-form content if everything is exhausted. You must understand that long-form content covers a topic comprehensively. On the other hand, short-form content only covers a single aspect of the topic instead of a more detailed guide.
Understand Search Intent
As much as you might understand keyword research, it would help if you also did the search intent behind a specific keyword. Remember, search intent usually defines an objective of an online search. Therefore, when you see individuals searching online, they must have reasons. For instance, if you search for SEO-Optimized content, you’re probably looking for Services of SEO content writing, SEO optimization tools, or even SEO-optimized articles.
Over the years, Google has worked towards enhancing its algorithms to figure out the audience’s search intent. Thus, you must consider this step when creating search-optimized content. And if you do, your article will also rank highly on Google.
In addition, the quickest way to figure out the search intent is by searching the target keywords on Google. After that, try to analyze at least the topmost search results since these top-ranking pages are usually aligned with the target keyword you’re searching for.
Obtain The Feedback and Revise Your Draft
Sometimes getting feedback concerning your draft is helpful. And in most cases, recognizing mistakes in your draft can take time and effort. This explains why you should have somebody else go through your content. You can opt for an email list or a Facebook group where you’ve trusted members. Submit your content to them and get feedback on what your actual customers would think of your content. Here, you might even get the feedback you’ve never thought of. Furthermore, the feedback may still need to be applied on Google if it isn’t. This kind of feedback will enable you to revise your content thoroughly.
Utilize External and Internal Links Wisely
The use of external as well as internal links is the best way of practicing SEO because it enables you to create search-optimized content without experiencing SEO technicalities. Similarly, when you’ve got a link to more pages of your web page, you automatically give your readers a chance to explore your website, hence maintaining them on your platform longer and maximizing your target audience retention rate.
You must also remember that external and internal linking usually plays a vital role in improving your blog’s SEO. Therefore, in 2000 content, ensure you include around 4-5 links. However, you should avoid adding an external link to each paragraph. This means you should only add external links that seem useful to your audience.
Make Your Blog Mobile-Friendly
Another way of creating search-optimized content is by making your blog post-mobile-friendly and not only relying on a responsive website page design. As much as a responsive design makes a good start, it would be best if you still pulled up. As a result, you need to figure out how to display your content on mobile. To achieve this easily, you must use short sentences in your entire content and use subheadings properly. All these will offer your content outstanding readability on mobile. Thus, to create search-optimized content, you must consider this step.
Set The SEO Elements and Publish Your Post
As much as creating a great article is a vital step for it to rank on Google. Getting the rank takes a lot of work. Remember, for your blog post to be considered search-optimized content. It must include a title tag, meta description, image alt text, post categorization, URL, slug, open graph tag, meta description, and title tag.
During the writing process, you should ensure that each page on your site undergoes optimization. You can use WordPress, alongside a plugin termed as SEOPress, to easily set many things that require optimization. Fortunately, many content management systems nowadays feature settings or plugins which enable you to upload this data easily.
This post will benefit you if you’ve been creating good content but still need to experience magnificent results. With the steps featured above, creating search-optimized content shouldn’t be a problem. You only need to understand the SEO basics practices then you’re good to create search-optimized content. Therefore, ensure you use this content well and advance your writing career.
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