For a site to rank among the top of the results in a search engine, SEO plays a major role. It is an acronym that stands for Search Engine Optimization. As the name suggests, the content in a website is designed to be optimized and prioritized at the top of the feed, when a user searches for related information.
Different algorithms are incorporated to rank each site on search engines like Bing and Google. When you upload content on your website, there are certain keywords and other factors that put it in a category of content with similar characteristics. This leads to high competition among different sites. To help yours stand out in the rankings, search engine optimization is required.
Different search engines work differently to rank content from the most applicable to the least related. For example, if you write about mobile phone reviews on your site, a user who inputs the query ‘Best mobile phone to buy’, on the search bar is likely to get your site among the listed results.
This is made possible by the technology adopted by the search engine a user has used. Once a query has been typed, bots are released to search the entire web and bring back the relevant information to answer it.
In milliseconds, the web pages are analysed and indexed. The written content with the words ‘mobile phone’ ranks among the first pages. Those featuring the words ‘best mobile phones’ in that order rank top on the first pages. This makes it easy for them to get many clicks because most users don’t go past the first 5 results on the first page.
The rankings are purely organic, meaning that search engines don’t get paid to rank them. The keywords used during content writing and other factors are responsible for that.
How is SEO Content Written?
As mentioned earlier, SEO content is designed to reach a wider range of users. When users are redirected to your site, they are likely to get the information they are looking for. If your website represents a brand, these users are viewed as prospective customers. Depending on the quality of your products, they may lead to conversion and boost your business and sales.
Where do you start while doing SEO content writing? You start by researching the given topic. Feed the details to the search engine that hosts your website. Go through what your competitors are writing to expand your ideas.
After that, get down to writing. Many content writers think that keywords are the only factors that optimize web content and make it visible. This is not entirely true. Keywords play a role in search engine optimization but more factors need to be incorporated, especially in competitive content writing fields.
Use targeted keywords in moderation. Overusing them is known as stuffing. It leads to the saturation of the same word or phrase to an extent of losing the meaning of that content.
Tips of SEO Content Writing
In every content writing niche, there are rules to be applied. To boost your website rankings, here are some necessary rules to follow:
- Avoid Keywords’ Overuse
Using too many keywords causes more harm than good. Keyword stuffing is a mistake done by many writers, owing to the myth that the more the keywords the higher the visibility. Writing the same phrase or words is regarded as repetition, which is not appealing to your readers. The search engines treat it like cheating or unhealthy competition. Your content can be suspended because of that. Use keywords with precision and moderation. It makes more sense that way.
- Catchy Headlines
To rank higher, go for headlines that are relevant to the topic of discussion. Avoid using click baits. These are headlines that are catchy enough to attract users to click on them but not connected to the content in any way. The best SEO headlines are those that feature the main keyword or phrase.
- Quality Content
Search engines will not highly rank your page if the content displayed is not up to the required standards. You might go out of your way and use the keywords and other optimization tools to the maximum but poor quality content will not sell. Strive to provide your audience with enriched writings that align with the headline. Good language command is the secret.
- Use the Tone That Speaks to Your Target Audience
Before embarking on any form of content writing, you are already aware of the audience in your target. If your site talks about millennials, use a language they can identify with. For professionals, write content that depicts a professional tone. Know when to get friendly and when to keep it strictly informative.
- Use SEO Tools
Due to competition, tools to help optimize your website have been invented. This is software that is made to give you the necessary insights on what you need to do to get your content ranking high. They involve the use of statistics and data analysis from competitive sites. They help you know the number of keywords you need to put in.
Examples of SEO tools are Ahrefs, SpyFu, UberSuggest, SEMRush, KWFinder among others.
They direct you on how to strategically position these words to avoid stuffing or underusing. Some are free while others require you to part with some money to access them. In the long run, it is a worthy cause because of the improved organic traffic. The clicks redirecting users to your site are likely to convert to sales, expanding your income.
Benefits of SEO
When done right, SEOs are the stepping stone to a successful website. When your links are visible on search engines, many people will click on them to get the details they are searching for. Consequently, your audience is increased.
Clicks turn into conversions, boosting sales and income. Whether you are an affiliate marketer, service provider, or brand representative, your content needs to be optimized to get more people informed about your products and services.
In conclusion, SEO is surrounded by many factors before it can be considered a success. As an SEO writer, bear in mind that this niche involves more than keywords and basic content.
It requires both smart and hard work. In the end, the results are spectacular. You’ll know this from the numerous clicks, conversions, and high traffic. Numbers don’t lie.